Descrição
This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.This is a comprehensive marketing resource is organized around the marketing mix.
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- Hardcover : 800 pages
- ISBN-10 : 0538870117
- ISBN-13 : 9780538870115
- Obs.: Livro sem uso, com paginas amareladas e um pouco sujas pelo tempo – capa, contracapa, bordas e paginas integras. sem marcas, grifos, marcações ou qualquer tipo de detalhe que possa interferir na leitura ou pesquisa – Conteudo perfeito
